Helsinki: Match Made in HEL

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This month saw the launch of Helsinki New – Fashion Showcase is a new annual fashion event. The first edition of Helsinki New presents events for both fashion professionals and for the bigger audience from a broad range of designers and companies ranging from commercial brands to recently graduated students. The new wave of Finnish fashion is considered interesting due to exceptionally good quality and high artistic value. The emphasis is on conceptual thinking and the aim is to create a strong story and a unique visual world.

Part of the program is the fashion show organized by Finnair and Helsinki Airport on the actual runway at the Helsinki Airport, Match made in HEL – the runway. The show brings together seven of the most interesting designers from Europe an Asia including Tuomas Laitinen (one of Finland’s most influential fashion trendsetters),John Lawrence Sullivan (former professional boxer Arashi Yanagawa), Sankuanz, Bora Aksu, Henrik Vibskov, HAAL
by Anders Haal, Heikki Salonen and South-Korean designer Hyein Seo.

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MATCH MADE IN HEL  Group Fashion show "THE RUNWAY" in Helsinki Airport.

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MATCH MADE IN HEL  Group Fashion show "THE RUNWAY" in Helsinki Airport.

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MATCH MADE IN HEL  Group Fashion show "THE RUNWAY" in Helsinki Airport.

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Match Made in HEL at Helsinki New 2016; Photography by Guillaume Roujas

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